Digital is BIG.
If customers are looking for you, it’s likely online. Much of what we do at Gravy is connected to Digital, and supports an overall Digital Strategy.
Do you look good? Where could you look better? Are your messages getting through? What are your audience numbers?
We do a full audit of your online presence and then come up with a plan. If you aren’t online yet, we get you set up, planning and arranging the management of your web, social platforms, database and email communications.
We can also chat about SEO, Ad Words, influencer and social marketing... We’ll demystify all of that, getting you set for a bold online future that gets you noticed and understood.
BRANDING & DESIGN
Everyone can see when a logo works, and they remember it too. It's a start point, sitting as an anchor for a brand and its website, printed materials and marketing campaigns. The best logos capture a brand completely as a perfect visual summary of the business.
It's a subtle art. Font, spacing, colour.... Often the best logos are simple – it depends not only on your business but also your opinion. It’s important you love it as your own.
We dive in and get to the heart of your business. What you do, why, who you want your audience to be. Then we create a storyboard of ideas, content, words and visuals that we think capture your business in a way that's both exciting and relevant to your core activity.
Graphic Design can be part of this process to create a logo that fits the agreed brand identity.
As a follow up service, we can create Brand Guidelines together for you and your team to ensure all activity sits alongside these core brand values and maintains a clear story for the business.
VIDEO & PHOTOGRAPHY
Words are great (see Copywriting), but images, moving or still, are hard to beat for their speed at getting across a message.
Video in particular can deliver your messages quickly and effectively and be the key that both brings a visitor to your website and encourages them to stay there and find out more.
Video and photos in social media and marketing campaigns are really important too. We advise you and the team on guidelines for creating your own content (using smart phones) and train and mentor staff on this as an important part of your overall strategy.